CLIENT PROJECT
LEAD DESIGNER
COLLABORATION
LAUNCHED
In a rapidly growing market for point of sale systems, Clover aimed to make their brand more unique and appealing by completely revamping their marketing content, and redesigning their flagship website experience. This included creating high-fidelity and responsive page layouts, and engaging modules that captured the essence of small businesses. The catch? They needed to do all of this at scale — and FAST.
Expanding upon their existing component library and refreshed brand identity, we were able to create a compelling narrative experience that connects entrepreneurs to the right software and hardware system for their business needs. All within a very tight project scope and development timeline.
Telling the Brand Story
More Than Just Hardware
We needed to convey that the Clover system goes beyond traditional point-of-sale hardware, offering a comprehensive business solution that encompasses robust and intuitive software, seamless integrations, and customer loyalty programs.
Highlighting the platform's robust integration capabilities that enable connectivity with various third-party applications helped express that. This approach focused on how Clover caters to the diverse needs of different industries.
Clover's brand features a key motif called "System Lines," which resemble the veins of a leaf. These lines symbolize the link between physical and digital experiences, as well as the connection between small businesses and their customers. You can observe these lines on their new website and the prototype I developed.