Clover
Clover
Clover
CLIENT PROJECT
LEAD DESIGNER
COLLABORATION
LAUNCHED
CLIENT PROJECT
LEAD DESIGNER
COLLABORATION
LAUNCHED
CLIENT PROJECT
LEAD DESIGNER
COLLABORATION
LAUNCHED
In a rapidly growing market for point of sale systems, Clover aimed to make their brand more unique and appealing by completely revamping their marketing content, and redesigning their flagship website experience. This included creating high-fidelity and responsive page layouts, and engaging modules that captured the essence of small businesses. The catch? They needed to do all of this at scale — and FAST.
Expanding upon their existing component library and refreshed brand identity, we were able to create a compelling narrative experience that connects entrepreneurs to the right software and hardware system for their business needs. All within a very tight project scope and development timeline.
In a rapidly growing market for point of sale systems, Clover aimed to make their brand more unique and appealing by completely revamping their marketing content, and redesigning their flagship website experience. This included creating high-fidelity and responsive page layouts, and engaging modules that captured the essence of small businesses. The catch? They needed to do all of this at scale — and FAST.
Expanding upon their existing component library and refreshed brand identity, we were able to create a compelling narrative experience that connects entrepreneurs to the right software and hardware system for their business needs. All within a very tight project scope and development timeline.
In a rapidly growing market for point of sale systems, Clover aimed to make their brand more unique and appealing by completely revamping their marketing content, and redesigning their flagship website experience. This included creating high-fidelity and responsive page layouts, and engaging modules that captured the essence of small businesses. The catch? They needed to do all of this at scale — and FAST.
Expanding upon their existing component library and refreshed brand identity, we were able to create a compelling narrative experience that connects entrepreneurs to the right software and hardware system for their business needs. All within a very tight project scope and development timeline.
Elevating a Billon Dollar Brand
Telling the Brand Story
Working closely with Clover to understand their brand vision, we centered our website redesign around highlighting merchants through photography, video and an authentic page narrative. By showcasing their work, services, and how they use Clover to run their businesses smoothly.
10+
Highly Interactive Prototypes
30+
Pages Launched
3k+
Photo, Video, & 3D Assets
Elevating a Billon Dollar Brand
Telling the Brand Story
Working closely with Clover to understand their brand vision, we centered our website redesign around highlighting merchants through photography, video and an authentic page narrative. By showcasing their work, services, and how they use Clover to run their businesses smoothly.
10+
Highly Interactive Prototypes
30+
Pages Launched
3k+
Photo, Video, & 3D Assets
Elevating a Billon Dollar Brand
Telling the Brand Story
Working closely with Clover to understand their brand vision, we centered our website redesign around highlighting merchants through photography, video and an authentic page narrative. By showcasing their work, services, and how they use Clover to run their businesses smoothly.
10+
Highly Interactive Prototypes
30+
Pages Launched
3k+
Photo, Video, & 3D Assets
Engaging Content With a Narrative
Real Businesses. Real People. Real Stories.
Clover has a huge network of vibrant businesses, both big and small, that utilize their services and hardware. It was crucial for us to connect potential customers/businesses with stories that aligned with their desires and needs as business owners.
Rita’s Frozen Custard
Sushi Lab NYC
Packer
Katie’s Cakes
With seamless inventory management, streamlined operations, and enhanced customer experiences, Rita's has consistently delighted custard lovers and thrived year after year.
Lonni’s Sandwiches
Engaging Content With a Narrative
Real Businesses. Real People. Real Stories.
Clover has a huge network of vibrant businesses, both big and small, that utilize their services and hardware. It was crucial for us to connect potential customers/businesses with stories that aligned with their desires and needs as business owners.
Rita’s Frozen Custard
Sushi Lab NYC
Packer
Katie’s Cakes
With seamless inventory management, streamlined operations, and enhanced customer experiences, Rita's has consistently delighted custard lovers and thrived year after year.
Lonni’s Sandwiches
Engaging Content With a Narrative
Real Businesses. Real People. Real Stories.
Clover has a huge network of vibrant businesses, both big and small, that utilize their services and hardware. It was crucial for us to connect potential customers/businesses with stories that aligned with their desires and needs as business owners.
Rita’s Frozen Custard
Sushi Lab NYC
Packer
Katie’s Cakes
With seamless inventory management, streamlined operations, and enhanced customer experiences, Rita's has consistently delighted custard lovers and thrived year after year.
Lonni’s Sandwiches
The Power of the Clover System
Easy Payments
Powerful Hardware
Intuitive Software
More Than Just Hardware
We needed to convey that the Clover system goes beyond traditional point-of-sale hardware, offering a comprehensive business solution that encompasses robust and intuitive software, seamless integrations, and customer loyalty programs.
Highlighting the platform's robust integration capabilities that enable connectivity with various third-party applications helped express that. This approach focused on how Clover caters to the diverse needs of different industries.
The Power of the Clover System
Easy Payments
Powerful Hardware
Intuitive Software
More Than Just Hardware
We needed to convey that the Clover system goes beyond traditional point-of-sale hardware, offering a comprehensive business solution that encompasses robust and intuitive software, seamless integrations, and customer loyalty programs.
Highlighting the platform's robust integration capabilities that enable connectivity with various third-party applications helped express that. This approach focused on how Clover caters to the diverse needs of different industries.
The Power of the Clover System
Easy Payments
Powerful Hardware
Intuitive Software
More Than Just Hardware
We needed to convey that the Clover system goes beyond traditional point-of-sale hardware, offering a comprehensive business solution that encompasses robust and intuitive software, seamless integrations, and customer loyalty programs.
Highlighting the platform's robust integration capabilities that enable connectivity with various third-party applications helped express that. This approach focused on how Clover caters to the diverse needs of different industries.
Inspiring by Nature
Inspiring
by Nature
Clover's brand features a key motif called "System Lines," which resemble the veins of a leaf. These lines symbolize the link between physical and digital experiences, as well as the connection between small businesses and their customers. You can observe these lines on their new website and the prototype I developed.
Clover's brand features a key motif called "System Lines," which resemble the veins of a leaf. These lines symbolize the link between physical and digital experiences, as well as the connection between small businesses and their customers. You can observe these lines on their new website and the prototype I developed.
Clover's brand features a key motif called "System Lines," which resemble the veins of a leaf. These lines symbolize the link between physical and digital experiences, as well as the connection between small businesses and their customers. You can observe these lines on their new website and the prototype I developed.