Clover

Clover

Clover

CLIENT PROJECT

LEAD DESIGNER

COLLABORATION

LAUNCHED

In a rapidly growing market for point of sale systems, Clover aimed to make their brand more unique and appealing by completely revamping their marketing content, and redesigning their flagship website experience. This included creating high-fidelity and responsive page layouts, and engaging modules that captured the essence of small businesses. The catch? They needed to do all of this at scale — and FAST.

Expanding upon their existing component library and refreshed brand identity, we were able to create a compelling narrative experience that connects entrepreneurs to the right software and hardware system for their business needs. All within a very tight project scope and development timeline.

Elevating a Billon Dollar Brand

Elevating a Billon Dollar Brand

Telling the Brand Story

Working closely with Clover to understand their brand vision, we centered our website redesign around highlighting merchants through photography, video and an authentic page narrative. By showcasing their work, services, and how they use Clover to run their businesses smoothly.

Working closely with Clover to understand their brand vision, we centered our website redesign around highlighting merchants through photography, video and an authentic page narrative. By showcasing their work, services, and how they use Clover to run their businesses smoothly.

10+

10+

Highly Interactive Prototypes

30+

30+

Pages Launched

3k+

3k+

Photo, Video, & 3D Assets

Engaging Content With a Narrative

Engaging Content With a Narrative

Real Businesses. Real People. Real Stories.

Real Businesses. Real People. Real Stories.

Clover has a huge network of vibrant businesses, both big and small, that utilize their services and hardware. It was crucial for us to connect potential customers/businesses with stories that aligned with their desires and needs as business owners.

Clover has a huge network of vibrant businesses, both big and small, that utilize their services and hardware. It was crucial for us to connect potential customers/businesses with stories that aligned with their desires and needs as business owners.

Rita’s Frozen Custard

Sushi Lab NYC

Packer

Katie’s Cakes

With seamless inventory management, streamlined operations, and enhanced customer experiences, Rita's has consistently delighted custard lovers and thrived year after year.

Lonni’s Sandwiches

Lonni’s Sandwiches

The Power of the Clover System

The Power of the Clover System

Easy Payments

Easy Payments

Easy Payments

Powerful Hardware

Powerful Hardware

Powerful Hardware

Intuitive Software

Intuitive Software

Intuitive Software

More Than Just Hardware

We needed to convey that the Clover system goes beyond traditional point-of-sale hardware, offering a comprehensive business solution that encompasses robust and intuitive software, seamless integrations, and customer loyalty programs.

Highlighting the platform's robust integration capabilities that enable connectivity with various third-party applications helped express that. This approach focused on how Clover caters to the diverse needs of different industries.

Inspiring by Nature

Inspiring
by Nature

Clover's brand features a key motif called "System Lines," which resemble the veins of a leaf. These lines symbolize the link between physical and digital experiences, as well as the connection between small businesses and their customers. You can observe these lines on their new website and the prototype I developed.

Eddy Gann © 2024