Amazon’s mobile offering is a jack of all trades, but master of none kind of solution. I wanted to change that.

Simplifying their mobile shopping experience, and just focussing on the fundamental user experience was the name of the game for this conceptual redesign. I was frustrated with the cluttered user interfaces I was running into while using their services. To challenge myself, I sought to reimagine their mobile shopping experience and separating it out from all of the other services available within their current mobile app.