ALDI is an international grocer, spanning from Germany to The United States and many other countries around the world.
The premise behind this semester long project was to immerse ourselves in the company/brand we were assigned. I was assigned ALDI. In this scenario, the goal of the rebrand was to convey a new “fresh and local” side to ALDI and their proposed farmers market addition to their stores. We were asked to create a brand new logo, at least four pieces of collateral and a brand guideline to demonstrate our research, branding applications and flexibility.